warner bros decides the best business plan

That’s part of why his films were leggy, especially in 2010 when Inception provided sweet relief for what otherwise had been a miserable summer for big movies. But, and this is especially true of the years when Nolan dropped a Batman sequel or Inception, the summer essentially climaxed once the Nolan biggie rode into town. 2010 had Salt and The Expendables ( Atomic Blonde and The Hitman’s Bodyguard this year?), 2011 had Captain America, Rise of the Planet of the Apes and The Help, and 2007 had The Simpsons Movie, The Bourne Ultimatum and Rush Hour 3.

No, summer didn’t end in mid-to-late July in any of those years. dropped a somewhat prestigious “end the summer on a high note” biggie on this weekend. And since they opted to open Suicide Squad in August (arguably the right call considering the whole $133m opening/$325m domestic total thing), it’s been awhile since Warner Bros.

And Ant-Man turned out to be Marvel’s second-leggiest movie, turning a $57m debut into a $181m domestic total.

Had things gone according to plan, Batman v Superman would have opened on this weekend in July of 2015, but they fled to Maand Walt Disney’s Ant-Man poached the spot as a kind of cruel prank. They scored a series of leggy hits starting in the summer of 2005 with Charlie and the Chocolate Factory ($56 million opening/$206m domestic total) and then again in 2007 with Harry Potter and the Order of the Phoenix ($139m Wed-Sun debut/$295m total), The Dark Knight in 2008 ($158m/$533m), Harry Potter and the Half-Blood Prince in 2009 ($158m Wed-Sun/$300m total), Inception in 2010 ($62m/$292m), Harry Potter and the Deathly Hallows part II in 2011 ($169m/$381m), The Dark Knight Rises in 2012 ($160m/$448m) and The Conjuring ($41m/$137m) in 2013. scored again and again in that key “summer ends by July” slot. And even if they have spread the wealth somewhat in terms of where to open their big movies, that mid-July slot is still there for Nolan whenever he wants it. doing right by what was once their favorite release date. So, like Inception, Teenage Mutant Ninja Turtles, Rush Hour 2 and The Fugitive before it, Dunkirk will win big by going last.

Sure, Atomic Blonde, The Dark Tower, Annabelle: Creation and/or The Hitman’s Bodyguard could break out in relation to expectations and budget, but those films were much cheaper than Dunkirk and aren’t expected to go nuts. Moreover, even though it’s late July, it is essentially the summer’s final “big” movie.

Warner bros decides the best business plan